TIDL

Overview

We believe in the connectedness between your content, your website, and your media.

There is a unique relationship between your content, the website your customers land on, and the advertising that brought them there. They all must work in harmony in order to drive the best possible results. When out of tune with one another, your marketing efforts suffer. When aligned, they can become a powerful driver of growth. We have created a marketing platform that is powered by AI and designed to help us measure the interconnectedness between those three crucial elements.

Introducing TIDL

AI powered marketing scoring

How It Works

Can you give that “connectedness” a score?

Can you really measure the effectiveness of your content, website, and marketing using AI? As we all know, artificial intelligence has taken the world by storm and with its release, gets more and more impressive in terms of what it can do. We set out to see if we could teach it how to recognize great creative including detecting effective marketing imagery, illustrations, and video content. The results were amazing. Its ability to recognize patterns of success is remarkable. We then worked with it to recognize trends in effective marketing and website analysis including recognition of top performing navigation, aesthetics, functionality and more.

Scoring Science

Introducing TIDL Score™, a total marketing measurement

One of the important elements in a successful business is being able to measure the effectiveness of your marketing across multiple touchpoints. These days we are overwhelmed by so much data but what does it all mean? Can we boil all of that data down to score those factors in only the most meaningful data and help us truly be able to track growth in the future? The TIDL Score was designed for that specific purpose. Using the power of artificial intelligence, we have developed this unique scoring metric that factors in our years of experience, the most relevant data, and AI’s uncanny ability to detect patterns of success.

Experience Meets AI

TIDL is a combination of our experience and its ability to detect patterns of success

Leveraging the incredible power of OpenAi’s ChatGPT, we have built a marketing intelligence platform that focuses on measuring and scoring your content, website UI, and your media including paid social, email, and more.

Scoring Content
18 elements including composition, lighting, creativity, relevance, demographics, and more.

Scoring UI
Scoring navigation, aesthetics, functionality, accessibility and responsiveness.

Scoring Media
Taking your marketing data directly and having TIDL analyze it for patterns of opportunities.

Next Project

Introducing SHFT

Explore More

Marketing Intelligence Platform