Digital Fundraising
Habitat For Humanity
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ClientHabitat For Humanity
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RoleContent Creation
Paid Media
Overview
Helping an incredible organization get better at digital marketing
Habitat for Humanity is a nonprofit housing organization working to empower people in the world’s poorest communities to overcome the chronic lack of decent housing.
For this campaign, we partnered with the local division in Kentucky who was working closely with families affected by tornados ensuring that many of them had a way to rebuild after the devastating destruction that occurred in their local communities.
Challenge
Can we help break their records for their upcoming Bourbon Raffle?
We began by working closely with the team on the ground to understand their needs and what they were hoping to accomplish. Their Bourbon Raffles had been one of their main sources of fundraising and we developed a strategy to help them exceed their goals. We began by looking at the assets we would be running for the campaign and felt these incredible bottles of Bourbon would be more appealing if they were shot professionally and if we had dynamic video to support the campaign.
Solution
New photography, video, and social ads were created for this campaign
We brought in our teams to capture new photography and video of these incredible bottles of Bourbon. A single day shoot was planned and we worked closely with the client to ensure that we captured everything needed for the campaign including shots of all twelve of the Bourbon bottles, singles of each, along with social first video content. We then had our motion graphics team animate copy over the video content to ensure we had the best possible assets to launch the campaign.
Results
We exceeded our client’s goals and surpassed all of their previous records
The most important thing to us in any campaign is how effective it is. Though it may seem simple, delivering results for our clients is why we exist. Making sure we exceeded Habitat's goals was even more important to us because of the cause they worked hard for. We knew that every dollar raised was going to go directly to families in need and help them rebuild their homes and communities. Over the span of a two month campaign, we were able to raise over $650K for this local chapter.
